Digital Advertising Specialist

  • Marketing
  • Remote job

Digital Advertising Specialist

Job description

Prezly is growing! We are hiring a Digital Advertising Specialist to lead our advertising initiatives and help scale our business. This role requires you to step out of your comfort zone. We’re looking for someone with the experience and creativity to manage all aspects of Digital Advertising. In this role, leadership and the willingness to learn and adapt are essential. 

Prezly aims to be the go-to software solution for PR and communications professionals, giving them the power to manage their contacts, publish news, and pitch stories all from one place. We have strong opinions on why people should care, but we need help driving the right audience to our website. This role will amplify your career. From taking on new challenges to following the lead of incredible mentors, we promise you will grow, learn, and make a difference to our business – and the industry. 


If you’re someone who is driven by data and getting noticed, this role is for you.


You’re good at:

  • Organising and fine-tuning paid campaigns

  • Collaborating with others to drive growth

  • Communicating with team members 

  • Identifying opportunities for creative tactics

  • Focusing on LTV and CAC ratios, and more

  • Conversion Rate Optimisation

Extra awesome:

  • You love inspiring others with enthusiasm

  • You have a “never say never” attitude

  • You have experience working at a SaaS company


What you’ll do

As our Digital Advertising Specialist, you’ll be responsible for:

  • Running lead generation initiatives through paid advertising

  • Setting up and tuning PPC campaigns across Adwords, Facebook, Twitter, LinkedIn...

  • Efficiently bringing in qualified demo requests 

  • Conversion optimisation on the homepage and landing pages 

  • Reporting on cost per qualified lead

  • Supporting content marketing, PR and sales initiatives through digital advertising 

What you’ll need


The following experience is relevant to us:

  • At least 5 years’ experience in similar roles

  • You know the ins and outs of enterprise SaaS companies

  • You’re on top of the biggest advertising platforms and how to use them

  • Proven ability to execute on lead generation programmes 

  • A strategic mindset for understanding industry trends and customer needs 

  • Attention to detail, excellent organisational skills, and good time-management skills

  • Ability to meet deadlines and self-manage your workload

  • Excellent communication skills with high energy and a positive attitude

  • Strong experience in data analysis and reporting.

  • Advanced knowledge of analytics tools: Google Analytics, Hubspot Analytics, Mixpanel, … openness to experiment with other tools.

  • Good understanding of SEO, ability to understand keyword intent and advanced digital marketing concepts.

  • Analytical thinking with strong math skills is a must. 

Why join us

  • Competitive salary

  • Great tools: At Prezly you’ll get to choose your own gear and tools.

  • Flexible hours: There’s a life outside of work. That’s why our distributed team works from where they want when they want. And they get tons of work done.

  • Unlimited vacation time: We evaluate on value, not on time spent behind desks. Employees can take as many holidays as they need. This way they bring their A-game to the job.

  • Visits to Leuven: A few times per year the entire team gets together in the office in Leuven, the world’s capital of beer. We’ll fly you in so you can have fun with the team.